I saw your poster outside Brentford stadium on Saturday — figured the simplest way to introduce myself was to show you what your site could look like rebuilt around your real brand. Four directions, your real testimonials, your real press, and a quick SEO audit at the end. Built before we've even spoken.
Open any of them — they're full working pages, not screenshots. All built around your real Anny Fitness brand, your real testimonials and your real five-press-feature track record.
A magazine-spread feel for someone who's been featured in five UK magazines. Big serif italic display, "as featured in" press wall, course catalogue as numbered editorial sections, pull-quote testimonial. The most premium and authoritative direction — pitches you as a wellness authority, not just a trainer.
Personal, warm, scrapbook-style. Press features framed as a press wall with handwritten captions. Class catalogue as polaroid cards. Member quotes as polaroids on a community wall. Plays directly to "West London's Favourite Personal Trainer" — friendly face, friendly voice.
A 70/30 split that puts studio classes (the volume business) front and centre, with personal training as the smaller premium sidebar. Bold purple panel + acid-yellow accent. Five class formats listed across the top. Built for new visitors who need to make a decision in under a minute.
A Stripe-style three-tier plans page. Studio drop-in (£14/class), Online Library (your 80+ classes membership — POA so I haven't guessed your real price), and Personal Training (1:1, quote on request). Detailed comparison table, monthly/annual toggle. The most familiar shape for someone deciding between options at a glance.
Real testimonials, real press features, real brand colours. No invented numbers, no stock people, no Anny-Fitness-but-not-really.
Both five-star reviews preserved verbatim from your homepage. No invented quotes, no stock-photo authors.
homepagehomepageAll five press features used as live trust signals — exactly as listed on your poster.
Every class format pulled from your live homepage — five formats across studio + online.
Logo scraped directly from your live site, primary colour sampled from logo pixels, contact details preserved verbatim.
f0754fa-...Logos_.png#DA0C54 (sampled from your CSS)enquiries@personalbestfit.co.uk
Your PB monogram and the magenta sampled directly from your site. Pulled from your live page, applied consistently across every direction.
#DA0C54 · primary
#A8093F · deep
#FCE4ED · soft
#1D1D1F · text
"Great class with a really passionate teacher who made me feel so welcome — and boy, does she know her stuff."
Verbatim from personalbestfit.co.uk
A quick technical + content SEO scan of your live site — what's working, what's not, and what to fix first. None of this is in the redesigns above; it's separate progression work either way.
personalbestfit.co.uk, and the H1 says "Personal Best Fit". Three brand names. Search engines don't know which one to associate you with — you lose authority on all three.
LocalBusiness markup. Google can't auto-fill your studio location, opening hours, or service area into rich results.
schema.org/LocalBusiness JSON-LD block in the <head> with name, address (or service area), opening hours, contact, and image. ~15 lines of code, dramatic local-pack visibility lift.
schema.org/Article with publisher metadata. Where possible, add backlinks from each magazine's site to yours — that's the actual SEO juice.
AggregateRating JSON-LD. Means no gold stars in Google search results — and "rich result" listings have a 35% higher CTR.
schema.org/Service + aggregateRating JSON-LD. Conservative aggregate (5.0 from 2 reviews) is fine — search results will start showing stars.
4a587729-46d2-4a80...pnganny-pilates-class-chiswick.jpg. Where you can't (Kajabi-locked URLs): set descriptive alt text like "Anny teaching a Pilates class at the Chiswick studio".
og:image, og:title, or Twitter card meta. When members share your URL on WhatsApp, iMessage, or LinkedIn, no preview image loads.
A quick audit of what came from where — the real things I built around.
Pick a direction. Or hybrid two. Or just reply with the SEO findings you'd want to fix first — happy to do those without the full redesign too.
Anny — bit of a non-traditional intro: I saw your poster on Saturday near the stadium, found your site, thought "this could pop a lot more", and built four directions around your real content before saying hello. None of the testimonials, press features or class formats are made up — they all came from personalbestfit.co.uk or the poster. The SEO audit at the top is the same approach: real findings from your live site, with one fix per finding. Reply if any of it lands. No pressure, no quote unless you ask for one.